Our Audience

Training has spent six decades building one of the industry’s most robust and reliable library of resources; attracting tens of thousands of users/members to multiple channels of interest. We reach L&D decision-makers “where they are” through digital subscriptions, free learning networks, in-person and online events, and so much more.

Publication	Unique Subscribers*
Training Magazine	Print: 25,000+ Digital: 54,000+ Total Unique: 65,000+
Training Weekly eNewsletter	48,000+

Website Traffic (Trainingmag.com and TrainingMagNetwork.com)	Monthly Average
Total Sessions	151,025
Unique Visitors	111,992
Total Page Views	247,979

Training Magazine Network	Total Members
Members since inception	240,000+
Active Members	117,000+

Training and TMN Social Media Accounts	Followers
Facebook	8,300+
X (Twitter)	22,100+
LinkedIn	18,800+
Instagram	1,000+

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Department 100% 100%
Training/Development/Education 63% 63%
HR/Personnel 10% 10%
Sales/Marketing/Product Development 5% 5%
MIS/Technical/Data Management 2% 2%
Customer Service/Finance/Ops 5% 5%
Corporate/Admin Management 6% 6%
Instructional Designer/Developer 4% 4%
Other 5% 5%

Industry 100% 100%
Government & Military 12% 12%
Health/Medical Services 17% 17%
Educational Services/Academic Institution 14% 14%
Technology/Business Services 8% 8%
Finance/Banking 10% 10%
Real Estate/Insurance 6% 6%
Manufacturing 8% 8%
Public Administration 1% 1%
Energy/Utilities/Transportation 5% 5%
Retail/Distribution 6% 6%
Hospitality 2% 2%
Communications 3% 3%
Consulting 8% 8%

Employee Size 100% 100%
50,000+ employees 12% 12%
10,000 to 49,999 employees 14% 14%
1,000 – 9,999 employees 28% 28%
100 – 999 employees 25% 25%
Less than 100 employees 21% 21%

Job Titles 100% 100%
President/CLO/VP/Director 18% 18%
Manager 24% 24%
Instructional Designer/Developer 14% 14%
Trainer/Training Specialist 29% 29%
Coordinator 4% 4%
Consultant 3% 3%
Other 8% 8%

Types of Training 100% 100%
Soft Skills 61% 61%
Leadership Development 60% 60%
Business Skills 47% 47%
Technical Training 47% 47%
Customer Service 45% 45%
Management/Supervisory 43% 43%
Product Training 42% 42%
Regulatory/Compliance 39% 39%
Applications (MS, Word, Excel) 37% 37%
Specialized Job Skills (e.g. nursing, cashier) 35% 35%
Health and Safety 30% 30%
IT Training 24% 24%
Sales 19% 19%
Customer/Reseller/Supply Chain 12% 12%
ERP Software (SAP, Peoplesoft) 12% 12%
Networking 9% 9%
Other 11% 11%

Readers who have had a training responsibility for 4+ years

Readers who have been in their current position for 4+ years

Readers who provide training to 500 or more employees

Readers who provide training to their entire organization

*Source: publisher’s own data, 2025.

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.

3M	Abbott Labs	Amazon	American Airlines	AT&T	Bank of America	Capital One
Caterpillar	Charter Communications	Dell Technologies	Deloitte	Discover	Dollar General	Eaton
EY	Farmers Insurance	Fed Ex	General Motors	IBM	IRS	Kaiser Permanente
Marathon Petroleum	Medtronic	Microsoft	Nationwide Insurance	Nestle Purina	Northrup Grumman	Oracle
PepsiCo	PwC	Southwest Airlines	The Home Depot	T-Mobile	Verizon	United Healthcare

Our Audience

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Readers who have had a training responsibility for 4+ years

Readers who have been in their current position for 4+ years

Readers who provide training to 500 or more employees

Readers who provide training to their entire organization

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.