Our Audience

Training has spent six decades building one of the industry’s most robust and reliable library of resources; attracting tens of thousands of users/members to multiple channels of interest. We reach L&D decision-makers “where they are” through digital subscriptions, free learning networks, in-person and online events, and so much more.

Publication	Unique Subscribers*
Training Magazine	Print: 25,000+ Digital: 51,000+ Total Unique: 60,500+
Training Weekly eNewsletter	44,100+

Website Traffic (Trainingmag.com and TrainingMagNetwork.com)	Monthly Average
Total Sessions	145,149
Unique Visitors	107,217
Total Page Views	305,336

Training Magazine Network	Total Members
Members since inception	215,500+
Active Members	101,100+

Training and TMN Social Media Accounts	Followers
Facebook	8,300+
X (Twitter)	22,100+
LinkedIn	18,800+
Instagram	1,000+

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Training readers by department 100% 100%
Training/Development/Learning/Education 63% 63%
HR/Personnel 11% 11%
General/Corporate Management 6% 6%
Sales/Marketing/Product Development 5% 5%
Instructional Designer/Developer 4% 4%
MIS/Systems Management/Technical 2% 2%
Customer Service 3% 3%
Other 6% 6%

Training readers by industry 100% 100%
Health/Medical Services 18% 18%
Educational Services/Academic Institution 14% 14%
Government & Military 13% 13%
Finance/Banking 11% 11%
Manufacturing 8% 8%
Business Services 8% 8%
Consulting 7% 7%
Real Estate/Insurance 6% 6%
Transportation/Utilities 5% 5%
Retail 4% 4%
Communications 3% 3%
Hospitality 2% 2%
Wholesale/Distribution 1% 1%

Training readers by company size (employees) 100% 100%
10,000 or more employees 27% 27%
1,000 – 9,999 employees 28% 28%
100 – 999 employees 25% 25%
Less than 100 employees 20% 20%

Training readers by job title 100% 100%
Director and above 18% 18%
Manager/Supervisor 24% 24%
Training Specialist 29% 29%
Instructional Designer/Developer 14% 14%
Coordinator/Assistant 4% 4%
Consultant 2% 2%
Other 9% 9%

Types of training/learning our readers are involved in 100% 100%
Soft Skills 58% 58%
Business Skills 49% 49%
Technical Training 45% 45%
Customer Service 45% 45%
Product Training 41% 41%
Leadership Development 40% 40%
Management/Supervisory 40% 40%
Regulatory/Compliance 34% 34%
Applications/Technology (MS, Word, Excel) 34% 34%
Specialized Job Skills (e.g. nursing, cashier) 32% 32%
Health and Safety 28% 28%
IT Training 25% 25%
Sales 19% 19%
Customer/Reseller/Supply Chain 11% 11%
ERP Software (SAP, Peoplesoft) 11% 11%
Networking 11% 11%
Other 7% 7%

Readers who have had a training responsibility for 4+ years

Readers who have been in their current position for 4+ years

Readers who provide training to 500 or more employees

Readers who provide training to their entire organization

*Source: publisher’s own data, November 2024.

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.

3M	Abbott Labs	Amazon	American Airlines	AT&T	Bank of America	Capital One
Caterpillar	Charter Communications	Dell Technologies	Deloitte	Discover	Dollar General	Eaton
EY	Farmers Insurance	Fed Ex	General Motors	IBM	IRS	Kaiser Permanente
Marathon Petroleum	Medtronic	Microsoft	Nationwide Insurance	Nestle Purina	Northrup Grumman	Oracle
PepsiCo	PwC	Southwest Airlines	The Home Depot	T-Mobile	Verizon	United Healthcare

Our Audience

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Readers who have had a training responsibility for 4+ years

Readers who have been in their current position for 4+ years

Readers who provide training to 500 or more employees

Readers who provide training to their entire organization

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.