Our Audience
Training has spent six decades building one of the industry’s most robust and reliable library of resources; attracting tens of thousands of users/members to multiple channels of interest. We reach L&D decision-makers “where they are” through digital subscriptions, free learning networks, in-person and online events, and so much more.
We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:
Publication
Training Magazine
Training Weekly eNewsletter
Unique Subscribers
- Print: 25,000+
- Digital: 54,000+
- Total Unique: 65,000+
48,000+
Training Magazine Network
Members Since Inception
Active Members
Total Members
240,000+
117,000+
Website Traffic (trainingmag.com and trainingmagnetwork.com)
Total Sessions
Unique Visitors
Total Page Views
Monthly Average
151,025
111,992
247,979
Training and Training Magazine Network Social Media Accounts
X (Twitter)
Followers
8,300+
22,100+
18,800+
1000+
- Department 100%
- Training/Development/Education 63%
- HR/Personnel 10%
- Sales/Marketing/Product Development 5%
- MIS/Technical/Data Management 2%
- Customer Service/Finance/Ops 5%
- Corporate/Admin Management 6%
- Instructional Designer/Developer 4%
- Other 5%
- Industry 100%
- Government & Military 12%
- Health/Medical Services 17%
- Educational Services/Academic Institution 14%
- Technology/Business Services 8%
- Finance/Banking 10%
- Real Estate/Insurance 6%
- Manufacturing 8%
- Public Administration 1%
- Energy/Utilities/Transportation 5%
- Retail/Distribution 6%
- Hospitality 2%
- Communications 3%
- Consulting 8%
- Employee Size 100%
- 50,000+ employees 12%
- 10,000 to 49,999 employees 14%
- 1,000 – 9,999 employees 28%
- 100 – 999 employees 25%
- Less than 100 employees 21%
- Job Titles 100%
- President/CLO/VP/Director 18%
- Manager 24%
- Instructional Designer/Developer 14%
- Trainer/Training Specialist 29%
- Coordinator 4%
- Consultant 3%
- Other 8%
- Types of Training 100%
- Soft Skills 61%
- Leadership Development 60%
- Business Skills 47%
- Technical Training 47%
- Customer Service 45%
- Management/Supervisory 43%
- Product Training 42%
- Regulatory/Compliance 39%
- Applications (MS, Word, Excel) 37%
- Specialized Job Skills (e.g. nursing, cashier) 35%
- Health and Safety 30%
- IT Training 24%
- Sales 19%
- Customer/Reseller/Supply Chain 12%
- ERP Software (SAP, Peoplesoft) 12%
- Networking 9%
- Other 11%
%
Readers who have had a training responsibility for 4+ years
%
Readers who have been in their current position for 4+ years
%
Readers who provide training to 500 or more employees
%
Readers who provide training to their entire organization
*Source: publisher’s own data, 2025.
Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.
3M | Abbott Labs | Amazon | American Airlines | AT&T | Bank of America | Capital One |
Caterpillar | Charter Communications | Dell Technologies | Deloitte | Discover | Dollar General | Eaton |
EY | Farmers Insurance | Fed Ex | General Motors | IBM | IRS | Kaiser Permanente |
Marathon Petroleum | Medtronic | Microsoft | Nationwide Insurance | Nestle Purina | Northrup Grumman | Oracle |
PepsiCo | PwC | Southwest Airlines | The Home Depot | T-Mobile | Verizon | United Healthcare |