Our Audience

Training has spent 6 decades building one of the industry’s most robust and reliable library of resources; attracting tens of thousands of users/members to multiple channels of interest. We reach L&D decision-makers “where they are” through digital subscriptions, free learning networks, and so much more.

Publication	Unique Subscribers*
Training Magazine	Print: 25,000+ Digital: 45,000+ Total Unique: 58,000+
Training Weekly eNewsletter	37,000+

Website Traffic (Trainingmag.com and TrainingMagNetwork.com)	Monthly Average
Total Sessions	145,149
Unique Visitors	107,217
Total Page Views	305,336

Training Magazine Network	Total Members
Members since inception	196,867

Training and TMN Social Media Accounts	Followers
Facebook	8,300+
X (Twitter)	33,000+
LinkedIn	17,000+
Instagram	900+

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Training readers by department 100% 100%
Training/Development/Learning/Education 66% 66%
HR/Personnel 11% 11%
General/Corporate Management 8% 8%
Sales/Marketing/Product Development 5% 5%
MIS/Systems Management/Technical 2% 2%
Other 8% 8%

Training readers by industry 100% 100%
Health/Medical Services 18% 18%
Educational Services/Academic Institution 13% 13%
Government & Military 12% 12%
Finance/Banking 11% 11%
Manufacturing 8% 8%
Business Services 8% 8%
Consulting 8% 8%
Real Estate/Insurance 6% 6%
Transportation/Utilities 5% 5%
Retail 4% 4%
Communications 3% 3%
Hospitality 2% 2%
Wholesale/Distribution 2% 2%

Training readers by company size (employees) 100% 100%
10,000 or more employees 27% 27%
1,000 – 9,999 employees 28% 28%
100 – 999 employees 26% 26%
Less than 100 employees 19% 19%

Training readers by job title 100% 100%
Director and above 21% 21%
Manager/Supervisor 23% 23%
Training Specialist 27% 27%
Instructional Designer/Developer 12% 12%
Coordinator/Assistant 5% 5%
Other 12% 12%

Types of training/learning our readers are involved in 100% 100%
Soft Skills 60% 60%
Leadership Development 55% 55%
Business Skills 49% 49%
Technical Training 49% 49%
Customer Service 48% 48%
Product Training 43% 43%
Management/Supervisory 41% 41%
Regulatory/Compliance 37% 37%
Applications/Technology (MS, Word, Excel) 37% 37%
Specialized Job Skills (e.g. nursing, cashier) 35% 35%
Health and Safety 33% 33%
IT Training 26% 26%
Sales 21% 21%
Customer/Reseller/Supply Chain 14% 14%
ERP Software (SAP, Peoplesoft) 11% 11%
Networking 11% 11%
Other 7.5% 7.5%

Readers who have had a training responsibility for 5+ years

Readers who provide training to 500 or more employees

Readers who have been in their current position for 4+ years

Readers with manager+ titles

*Source: publisher’s own data, November 2023.

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.

3M	Bridgestone	Dunkin' Brands	Janssen Pharmaceuticals	New York Life	Staples
7-Eleven	Bright Horizons	DuPont	JetBlue Airways	Northrop Grumman	Starbucks
Abbott Labs	BristolMyers Squibb	Eastman Chemical Company	John Deere	Novartis	State Farm
ABF Freight	Caesars Entertainment	Eaton Corporation	John Hopkins	O'Reilly Auto Parts	Subway
Accenture	Capital One	Ecolab	Intel	Novartis	Starwood Hotels & Resorts Worldwide

All of the above data is sourced from the publisher’s own data, September-October 2023.

Our Audience

We are proud of the qualified, loyal audience we’ve attracted and cultivated. Here’s a bit more about our readership base:

Readers who have had a training responsibility for 5+ years

Readers who provide training to 500 or more employees

Readers who have been in their current position for 4+ years

Readers with manager+ titles

Learning professionals and leaders from the world’s top organizations turn to Training as their trusted source for valuable insights, expertise, trends, and best practices. Here’s a sample of companies whose employees are active subscribers of Training.