Retargeting
Travel with them! Retargeting campaigns allow you to deliver your banner ads to our website visitors AFTER they have left our website. Once visitors have been to TrainingMag.com, they become a member of our retargeting lists. This program allows you VIP access to market directly to this highly qualified audience!
When your banners are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.
Retargeting campaigns are an excellent way to “nudge” Training’s qualified audience by remaining relevant in their online activity, thereby building brand awareness and shortening the amount of time necessary for conversion. This is also an excellent opportunity to test multiple banner designs and marketing messaging – you can run up to 12 different banners in one campaign!
Placement Type | Rate |
400 clicks | $2,000 |
800 clicks | $3,200 |
1200 clicks | $4,000 |
Retargeting campaigns are sold on a cost-per-click (CPC) basis. Purchase as many clicks as you need, and the program will run until that quota is fulfilled. | |
Retargeting: Metrics | |
Average banner CTR | 2.03% |
Average number of banners submitted for a 400-click campaign (up to 12 banners accepted) | 4-6 |