Sponsored Webinars
Fill your sales pipeline with continual weekly leads
Training Magazine Network (TMN) is Training magazine’s one-of-a-kind community where learning and development professionals go to find the expertise, information, and support to do their jobs and grow their careers. This is a highly engaged network that’s hungry for knowledge and continual learning. It is the official host site for Training’s vast array of live and on-demand webinars — and that’s where you come in.
TMN’s sponsored webinars are Training’s most popular content marketing channel, and for good reason. There’s no better way to showcase your expertise or share your latest research, as well as generate thousands of ongoing, targeted leads for your sales pipeline. Webinars are promoted to our entire community, including: Training’s subscribers/attendees (43,000+); TMN’s active members (101,100+) via the website and emails (71,000+); and Training’s social channels (X (Twitter), Facebook, LinkedIn).
“Gary VanAntwerp is an amazing producer. Very easy and pleasant to work with.”
CUSTOM SPONSORED WEBINARS:
Bring in your experts to demonstrate even greater authority and marketplace visibility. This is your opportunity to select your own speaker and content on an L&D topic of your choice. We’ll provide the webinar producer, platform, and highly qualified audience.
The custom sponsored webinar package includes:
- Marketing of your topic and your speaker to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through TMN’s various channels.
- Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording (additional demographic fields include company name, company size by employee count and annual revenue, job title, industry and department)
- Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
- Additional lead-generating 300×250 banner on webinar registration page
- Opportunity to publish a white paper, eBook, or similar content asset (PDF) for promotion in conjunction with webinar ($3,000 bonus value!)
TURNKEY SPONSORED WEBINARS:
TMN’s turnkey lead-generating webinars are the easiest, most effective path to thousands of high-quality leads, offering immense exposure for your brand in front of a targeted audience of corporate training decision-makers.
We promote, organize, manage, and facilitate a professional, expert-led webinar, while you sit back and collect all the leads.
The turnkey sponsored webinar package includes:
- Marketing of the webinar to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through TMN’s various channels.
- Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording (additional demographic fields include company name, company size by employee count and annual revenue, job title, industry and department)
- Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
- Additional lead-generating 300×250 banner on webinar registration page
Placement Type | Rate |
1x Custom Sponsored Webinar | $11,000 |
2x Custom Sponsored Webinar | $10,000 each |
3x Custom Sponsored Webinar | $9,000 each |
1x Turnkey Sponsored Webinar | $6,000 |
Sponsored webinars: Metrics | |
Average registrants | 900 - 1,200 |
Average live event attendance rate | 20 - 30% |
All webinars and additional published assets remain on our site archives in perpetuity, resulting in ongoing evergreen lead delivery to sponsors (weekly lead reports are sent every Friday). | |